Raigan’s Blog
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Blog Posts
Why Dove’s Real Beauty campaign was so successful
One of the most successful public relations campaigns was used by Dove, a “personal care brand” that’s owned by Unilever (Liyana Harris, 2020). This brand has taken the world by storm, as it sells its products in over 80 countries around the world (Liyana Harris, 2020). But, Dove didn’t always have such a strong reputation.…
Why Lea Michele’s public apology didn’t work
Lea Michele, an actress known most for her role of Rachel Berry on the hit TV show “Glee”, has recently been exposed for her abusive attitude in the workplace. This accusation was sent via tweet from Samantha Ware in June of 2020 after Michele tweeted in support of the Black Lives Matter movement (Hegedus, 2020).…
How COVID-19 has increased consumers’ trust in brands
Since the COVID-19 pandemic began affecting the United States, public perception of brands has been changing rapidly. Specifically, people are beginning to grow their trust in brands. This brand trust comes from the many opportunities that companies now have to show that they value consumers and employees more than they value receiving a profit on…
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Raigan Novotny 